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Technical SEO · AEO / GEO · AI Search

I help your next customer find you on Google and in AI answers.

Technical SEO and AI search consulting for B2B, SaaS, and publishing teams. You work directly with me, from deciding what to fix to getting it done.

deal pipeline via SEO / AEO
$150M+
avg. monthly MQL growth
+300%
of experience
17 yrs

Search program results since October 2023. Pipeline reflects projected annual revenue across sourced opportunities, not closed deals.

Colt Agar, SEO consultant, at work
A brief introduction

You work directly with me.

I've led search in-house as Head of SEO/AEO for a B2B company and as General Manager of SEO at Workweek, where I managed the team and search strategy across publications.

I investigate why a site isn't performing, decide what needs attention, and carry out the work. That includes technical SEO and checking how AI tools read, cite, and describe a business.

You work with me on the priorities and the implementation. I can make changes directly or work with your developers and content team.

What I offer

SEO and AI search consulting.

Whether traffic has stalled or your business is missing from AI answers, I'll help you decide what to fix first and carry out the work.

01

Technical SEO

Help search engines reach and understand your important pages. I fix crawling, indexing, rendering, and speed problems, and handle migrations and structured data.

02

AI search (AEO / GEO)

Check how AI tools read and describe your business, then improve the pages and information they can use in their answers.

03

Content and on-page SEO

Make pages answer the questions your customers are searching for, with clear structure that search engines and AI tools can read.

04

Links and authority

Build relevant links and brand mentions. I use systems and automation to manage the work, with a close eye on quality and risk.

How we can work together

Bring me in for an audit, a migration or another defined project. I also provide ongoing advice and implementation support.

We agree on the scope and who will handle the changes before work begins. I can work directly on your site or alongside your team.

Selected results

Numbers from real campaigns

Results from client projects, in-house roles, and sites I own.

139.9K

Microsoft AI citations

Built a B2B company's AI search program. Microsoft reported 139.9K citations across Copilots and partners from May 18–June 18, 2026.

In-house · B2B search program

+300%

MQL growth

Through my organic SEO/AEO strategy, average monthly marketing-qualified leads grew 300% and sales-qualified leads grew 500% after I joined in October 2023, compared with the monthly averages before I joined.

In-house · B2B search program

$150M+

in deal pipeline

Projected annual revenue across opportunities I sourced through organic SEO and AEO since October 2023. Pipeline value, not closed deals.

In-house · B2B search program

$25M+

affiliate revenue for partners

Generated $25M+ in revenue for B2C and B2B partners through affiliate campaigns.

Affiliate partnerships

350K

organic visitors / mo

Built and grew a consumer technology site to 350K organic visitors per month on my own.

Owned consumer tech site

70K+

monthly sessions after 7 months

Grew a new B2B media site to 70K+ monthly organic sessions in seven months, with top-three rankings for evergreen searches.

Workweek · B2B media

See the search program behind these results, alongside selected SEO work and AI search research.

Explore the work
Testimonials & recommendations

What people say about working with me

Colt supercharged our SEO. Within less than a year, our domain rating went from 6 to 56, and our site began ranking for over 20K keywords that now generate tens of thousands of visitors monthly. We're the top Google result for numerous evergreen keywords in my industry. Colt elevated my brand to the top of the SERPs while teaching me the right way to think about a long-term SEO strategy.

The Wolf of Franchises

Franchise Industry Leader

Colt is the most brilliant SEO person I've ever had the pleasure of working with. Full stop. Done well, SEO can and will change just about everything about your business, site, revenue, and growth potential. SEO under Colt's reign is SEO done A1, perfectly. Colt isn't just the smartest — he's the nicest. I can not and will not recommend anyone more highly. 100% vouch.

Ari Murray

Chief Growth Officer @ Sharma Brands · Founder @ Go-To-Millions

Track record

Where I've done the work

I've led search programs for publishers and B2B businesses alongside my own sites.

Oct 2023 – Present

B2B fulfillment & 3PL · Remote

Head of SEO / AEO · Undisclosed

  • Owned SEO and AEO strategy and implementation, including building the AI search program.
  • Rebuilt the website backend and brought Core Web Vitals from failing to passing.
  • Replaced content and link agencies with documented processes and automation. Saved over $100K per month while improving results.

2009 – Present

Self-employed · St. Petersburg, FL

Founder & Lead SEO · Agar Digital

  • Built and grew my own publishing sites. Ranked among Jasper.ai's top 10 affiliates in its early years.
  • Advise on technical SEO, migrations, and organic growth. I also build web applications and AI tools.

Mar 2022 – Aug 2023

B2B media · Remote

General Manager, SEO · Workweek

  • Led technical SEO, content optimization, and link building across publications, managing the team and a $50K+ monthly growth budget.
  • Served on Workweek’s senior leadership team and helped launch a venture-backed software business for franchisors.

Feb 2020 – Jul 2021

Personal finance (YMYL) · St. Petersburg, FL

SEO Analyst · The Penny Hoarder / Clearlink

  • Managed SEO for hundreds of thousands of personal finance pages, with more than 150 new articles published each month.
  • Handled technical SEO, including audits, page speed, redirects, migrations, link disavows, and structured data.
  • Worked with sales, developers, editors, and the paid media team. Trained writers and editors on SEO.

Education

B.A., Internet Marketing & Digital Media (Minor: Information Technology) · University of Massachusetts Amherst

Let's talk about your site.

Tell me what you want to improve and where you're stuck. I'll read your answers and reply personally by email. If we're a good fit, we'll agree on the scope and priorities before work begins.