Technical SEO
Crawl budget, log-file analysis, JavaScript rendering, canonicalization, migrations, structured data, and Core Web Vitals — the infrastructure that lets everything else rank.
Technical SEO · AEO / GEO · AI Search
I take sites to the top of Google — and into AI answers.
Seventeen years making organic search a durable, compounding channel — now across both Google and the AI engines (AI Overviews, ChatGPT, Perplexity). I work hands-on across the technical stack, with a handful of companies at a time.
- 17 yrs
- of experience
- 600K+
- AI citations / mo
- $100M+
- deal volume
- 600K+AI citations / month
- +300%MQL growth
- $100M+in deal volume
- $25M+revenue referred
- 350Korganic visitors / mo
- 70K+sessions in 7 months
- 600K+AI citations / month
- +300%MQL growth
- $100M+in deal volume
- $25M+revenue referred
- 350Korganic visitors / mo
- 70K+sessions in 7 months
Notable companies I've been involved with
A brief introduction
A specialist, not an agency.
Seventeen years growing organic visibility for B2B, SaaS, and large publishing sites — The Penny Hoarder, Workweek, and my own portfolio of authority sites.
I work hands-on across the technical stack: crawl budget, log-file analysis, JavaScript rendering, canonicalization, migrations, structured data, and Core Web Vitals. I build and maintain the infrastructure rather than handing it off.
I moved into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) early. Today I run programs that earn visibility in AI Overviews, ChatGPT, Perplexity, and Google AI Mode — not just the ten blue links.
I take on a small number of clients at a time, so the work stays deep and the results compound. If that sounds like a fit, the next step is a conversation.
What I offer
Full-stack SEO, done properly.
Hands-on across the whole stack — technical SEO, AI-search optimization, content, and authority. Built and maintained, not handed off.
AEO / GEO — AI Search
Getting cited in AI Overviews, ChatGPT, Perplexity, and Google AI Mode — through entity optimization, JSON-LD, and content built for answers, not just rankings.
Content & On-Page
Structuring pages and entities so both crawlers and AI agents can digest them for your target queries — matched to real search intent.
Links & Authority
High-value links and brand mentions earned at scale through systems and automation — knowing what's worth pursuing and what's risky.
Selected results
Numbers from real campaigns
A sample of outcomes across in-house roles, client work, and my own properties — from organic and AI search.
0K+
AI citations / month
Built a B2B company's AEO/GEO program from scratch — over 600K monthly AI citations across AI Overviews, ChatGPT & Perplexity.
+0%
MQL growth
Grew marketing-qualified leads 300% (and SQLs 500%) via technical fixes, architecture, content, and links.
$0M+
in deal volume
Organic growth contributing to over $100M in deal volume.
$0M+
revenue referred
Generated $25M+ in referred revenue for partners across B2C and B2B.
0K
organic visitors / mo
Grew a B2C technology authority site to 350K organic visitors per month — solo.
0K+
sessions in 7 months
Took a brand-new B2B media domain to 70K+ organic sessions/month and top-3 evergreen rankings.
Track record
Where I've done the work
Seventeen years across in-house roles and my own properties — large publishers, B2B SaaS, and fulfillment.
Oct 2023 – Present
B2B fulfillment & 3PL · Remote
Head of SEO / AEO · Undisclosed
- Built the AEO/GEO program from scratch — 600K+ AI citations/month across AI Overviews, ChatGPT, Perplexity & Google AI Mode.
- Grew MQLs 300% and SQLs 500%; organic contributed to $100M+ in deal volume.
- Referring domains 3,354 → 5,925 (+77%) while cutting spend; rebuilt the backend, taking Core Web Vitals from failing to passing.
- Replaced content & link agencies with SOPs and automation — saving $100K+/month while improving results.
2009 – Present
Self-employed · St. Petersburg, FL
Founder & Lead SEO · Agar Digital
- $25M+ in referred revenue for partners across B2C and B2B (a top-10 Jasper.ai affiliate in its early years).
- Grew a B2C technology authority site to 350K organic visitors/month, solo.
- Consult on technical audits, migrations, and organic growth — plus building full-stack web apps and AI tools.
Mar 2022 – Aug 2023
B2B media · Remote
General Manager, SEO · Workweek
- Took a brand-new domain to 70K+ organic sessions/month and top-3 evergreen rankings in seven months.
- Owned on/off-page and technical SEO across publications; managed a $35K+/month budget and a team.
- Helped launch a VC-backed SaaS for franchisors; sat on the leadership team.
Feb 2020 – Jul 2021
Personal finance (YMYL) · St. Petersburg, FL
SEO Analyst · The Penny Hoarder / Clearlink
- Ran SEO across hundreds of thousands of pages plus 150+ new pieces/month in a competitive YMYL market.
- Owned all technical SEO — audits, speed, redirects, migrations, disavows, and structured data.
- Partnered with Sales, Dev, Editorial & Paid; trained writers and editors on SEO workflows.
Education
B.A., Internet Marketing & Digital Media (Minor: Information Technology) — University of Massachusetts Amherst
Testimonials & recommendations
Don't take my word for it
Colt supercharged our SEO. Within less than a year, our domain rating went from 6 to 56, and our site began ranking for over 20K keywords that now generate tens of thousands of visitors monthly. We're the top Google result for numerous evergreen keywords in my industry. Colt elevated my brand to the top of the SERPs while teaching me the right way to think about a long-term SEO strategy.
The Wolf of Franchises
Franchise Industry Leader
Colt is the most brilliant SEO person I've ever had the pleasure of working with. Full stop. Done well, SEO can and will change just about everything about your business, site, revenue, and growth potential. SEO under Colt's reign is SEO done A1, perfectly. Colt isn't just the smartest — he's the nicest. I can not and will not recommend anyone more highly. 100% vouch.
Ari Murray
Chief Growth Officer @ Sharma Brands · Founder @ Go-To-Millions
Always learning
Active member in SEO masterminds & communities
Think we might be a fit?
Tell me about your site and where you want to be. If organic search is the right lever, I'll show you exactly where the opportunity is. If it isn't, I'll tell you that too.